This Privacy Policy explains how TokenisingStartups.com collects, uses, and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. TokenisingStartups.com is a trading name of Two Chairs Consulting Limited (Company No. 09404101), the data controller responsible for your personal data.
What data we collect
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Newsletter sign-up: your email address, collected when you subscribe via Mailchimp.
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Contact form submissions: your name, email address, and message content.
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Website usage data: anonymised data via Google Analytics 4 — pages visited, time on site, general location. No personally identifiable information collected.
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Cookies: we use cookies to enable core functionality and, with your consent, to analyse traffic. Manage preferences via the cookie banner.
How we use your data
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To send our newsletter where you have subscribed and consented.
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To respond to contact form enquiries.
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To understand how our site is used and improve the experience.
We do not sell, rent, or share your personal data with third parties for marketing purposes.
Legal basis for processing
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Consent — newsletter subscriptions and non-essential cookies.
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Legitimate interests — contact form responses and anonymised analytics.
Third-party services
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Mailchimp (Intuit Inc.) — email newsletter. Data stored in the US under standard contractual clauses.
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Google Analytics 4 (Google LLC) — anonymised website analytics only.
How long we keep your data
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Newsletter subscribers: until you unsubscribe.
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Contact form submissions: up to 12 months.
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Analytics data: Google Analytics default retention (up to 14 months).
Your rights
Under UK GDPR you have the right to access, correct, or delete your data, withdraw consent, and lodge a complaint with the ICO at ico.org.uk. Contact us at hello@tokenisingstartups.com.
Changes to this policy
We may update this policy from time to time. Changes will be posted here with an updated effective date.
Effective date: March 2026