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Where UK Founders Actually Are on Equity Tokenisation

  • Writer: Shawn Jhanji
    Shawn Jhanji
  • Apr 21
  • 4 min read

An early survey suggests the picture is very different from what the sector narrative assumes.


Poll: Where UK Founders Actually Are on Equity Tokenisation
Poll: Where UK Founders Actually Are on Equity Tokenisation?

If you follow financial press or crypto media coverage of tokenised equity, two dominant framings emerge. One treats tokenisation as an inevitability already underway, written for an audience of institutional practitioners. The other treats it as a speculative frontier, written for an audience of digital asset natives. Neither reads as though UK founders are the intended audience, because, largely, they are not.


So when I opened a short poll last week asking UK founders and investors a simple question, the results were worth paying attention to. The question was deliberately plain:


Q. Where are you on equity tokenisation as a pre-seed / seed fundraising route?


Four options: actively exploring it, on my radar (not yet), looked at it and moved on, or don't know where to start. Eighteen people responded. Small sample, but the direction is striking enough to be worth sharing, and we'll keep the poll open.


The results

Actively exploring it

41%

On my radar, not yet

35%

Don't know where to start

18%

Looked at it, moved on

6%

 

Three things stood out for me.


One: active exploration is already the largest single cohort


More respondents described themselves as actively exploring tokenisation than any other option. That is not what you would expect from a category that crypto-sceptical financial press often frames as fringe, or one that crypto-native coverage frames as still waiting for mainstream arrival. In this sample, it is neither. A meaningful group of UK founders and investors have already moved from awareness to active consideration.

The cohort most often described as 'not ready for tokenised equity' turns out to be the cohort most actively looking at it.

Two: the 'not yet' audience is larger than the 'moved on' audience by almost six to one


The 35% who have tokenisation on their radar but are not actively engaging are not disengaged. They are waiting for something: the regulatory picture to crystallise, a credible case study, a service provider they trust, a reason to move. This is the newsletter audience.


It is the audience that reads three articles before subscribing and subscribes before engaging a platform or advisor.


The 6% who looked at tokenisation and moved on are the honest floor of the sample. A small minority who took a serious look and concluded it was not for them, at least not yet. Their view matters because it keeps the 41% figure credible. If the 'moved on' number had been zero, we would be questioning the sample. At 6%, it feels about right.


Three: nearly one in five "don't know where to start"


This is the most direct statement of unmet need in the data. 18% of respondents say they want to understand tokenisation as a fundraising route but have no idea how to begin.


These are the people the existing coverage of this space is actively failing. They are not served by crypto-native publications that assume a baseline they do not have. They are not served by institutional legal and financial publications that write for practitioners. They are served, if at all, by scattered blog posts, conference panel recordings, and the occasional explainer piece.


The platform we have just launched, TokenisingStartups.com, exists specifically to serve this cohort, alongside the larger group actively exploring. Not by oversimplifying, not by hyping, but by writing at practitioner level for people who are commercially literate but new to this particular territory.


What the data does not tell us


Eighteen responses is a small sample. We are not claiming this represents the UK founder population, and we will keep the poll open to build a larger picture over the coming months.

There are also questions this poll does not answer. Who the respondents are, what stage their companies are at, what specifically is driving them toward or away from tokenisation.


Future surveys will go deeper. For now, the directional signal is clear enough to publish honestly and to say: if you are one of the 94% not ready to move on from this topic, there is a reason to engage seriously with it.


What comes next


Over the coming weeks, TokenisingStartups.com will publish practical, founder-focused coverage across four areas the data and the sector trajectory suggest matter most: the regulatory picture (FSMA, FCA, the forthcoming cryptoassets regime, PISCES), the mechanics of tokenised fundraising (how it actually works, what changes legally and practically), the platforms and advisors operating in the UK space (who they are, what they do well, how to choose), and honest case studies (what actually happens when a founder goes through this).


If you are actively exploring, on the radar, or don't know where to start, you are the audience we have built this for. The site is live, the newsletter is open, and the conversation is worth having in public.


Key takeaways

  • 41% of respondents are actively exploring tokenisation as a pre-seed or seed fundraising route. Larger than the 'not yet' cohort.

  • 94% of respondents are either actively exploring, watching, or don't know where to start. Only 6% have looked and moved on.

  • 18% don't know where to start. This is the clearest statement of unmet need in the data.

  • The UK founder cohort often described as 'not ready' is, in this sample, the cohort most actively engaging.

  • Sample size is small (18 respondents). The poll remains open and further surveys will go deeper.


This article is for general information only. Poll data is based on 18 self-selecting respondents and should be treated as directional rather than statistically representative. Future surveys will build on this baseline.


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